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How South Korea Has Become ASIA’s Marketing Trendsetter.

WRITER – AISHWARYA PATTNAIKEditor- Arpita Jena The Rise of Hallyu WaveWhen we think of South Korea first thing that comes to mind is not just K-pop, Kdrama, or skincare, it’s a journey of a country that was once a worn-torn nation and how it has become a global powerhouse in Asia. South Korea has rebuilt its identity […]

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“From Stage to Courtroom: The Shocking Legal Drama Rocking NewJeans”

WRITER – PRANSHU PATELEditor- Arpita Jena The group NewJeans is a South Korean girl group created by ADOR, “a secondary of HYBE Entity”. They officially introduced in July 2022 and rapidly earned massive fame for their raw “Y2K- inspired style”, catchy songs, and minimalist concepts. The group includes five members: Hyein, Hanni, Danielle, Haerin and Minji. Known

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From Seoul to World

WRITER – NILOBRATA RAKSHIT EDITOR – ARPITA JENA I still remember the exact moment it all began: seven years ago, a random video showed up on YouTube. It was Blackpink singing “Playing with Fire.” I didn’t know who they were, what they were saying, or why the crowd was yelling. But I did watch. And

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Hanbok: More Than Just Traditional Clothing

WRITER – NGUVULU BEKIA MONGESE Editor- ARPITA JENA If you’ve ever seen a Korean historical drama or attended a Korean cultural event, chances are you’ve noticed the beautiful, flowing outfits worn by the characters or performers. That elegant and colorful clothing is called the Hanbok (한복) the traditional attire of Korea. But the hanbok is

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