Writer: Piyush Chauhan Editor: Arpita Jena How South Korea Sells Culture, Not Just Products If we walk into any mall today, we are likely to spot a South Korean product. It may be a K-pop makeup brand, a smartphone, instant noodles, or even K-pop merchandise. By observing this closely, one thing becomes clear. South Korea […]
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Writer: Areeba Shafeeq Editor: Arpita Jena Picture Credit: Fashion Chingu In today’s world, where trends are born in seconds and fade away even faster than that, there is still something that has managed not just to survive but to dominate the world: K-pop fashion. What started just as stage styling for Korean idols is now
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WRITER: ARPITA SINGH WRITER: PRACHI KANSHWAN IMAGE CREDIT: WILD OAK INDIA Over the last ten years, Korean skincare, or as it is more commonly referred to as, K-beauty, has inundated the world’s beauty scene. With new ingredients and bizarre routines, K-beauty is the buzzword for glowing, youthful, and healthy-looking skin. Yet, with popularity comes tidal
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WRITER : ARPITA SINGH EDITOR : RITIN Image Credits: YouTube– MAIAZINE Fashion is the voice of culture, and nowhere is it more loudly spoken than in Korea. From the dignified silhouette of the hanbok to the Seoul street-geddown fashion of today, Korean fashion bellows heritage, ruggedness, imagination, and world popularity. Korean fashion grew from the start into a cultural
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WRITER : ARPITA SINGH EDITOR : RITIN Picture Credits: BBC K-beauty, or Korean beauty, is a worldwide phenomenon, and it has transformed men and women’s views on makeup and skincare. Although the skincare part of K-beauty is always the one that is in the limelight, Korean makeup also created waves around the world for its
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WRITER : ARPITA SINGH EDITOR : SHIVRAJ PATEL IMAGE CREDIT: Teen Vogue / Christian Vierig In today’s globalized, cosmopolitan world where cultures cross-pollinate and are constantly changing each other, South Korea is a trendsetter on the world stage, particularly in fashion and beauty. Although Korea dominates virtually every category like technology, education, and cultural export,
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WRITER : ARPITA SINGH EDITOR : SHIVRAJ PATEL Picture credit: Getty images Korean Skin Secrets: The Glow Beyond Beauty When beauty and skincare are concerned, Korea’s reputation now extends far beyond its geographical boundaries. “K-beauty” is more than a line of products; it is an international phenomenon that focuses on healthy skin, cultural beliefs, and
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WRITER : CHIEMELA PRECIOUS ONINYECHI EDITOR : SHIVRAJ PATEL Picture Credit : Pinterest/Hera magazine When you think of Korean skincare, images of glowing complexions, multi-step routines, and innovative products often come to mind. But behind these modern wonders lies a centuries-old secret, Korean traditional medicine, known as Hanbang. Rooted in herbal remedies, balance, and harmony,
Skincare & Medicine: How Traditional Medicine Shapes Modern Skincare Read More »
WRITER: ARPITA SINGH EDITOR : SHIVRAJ PATEL Picture Credit: Seoul Fashion week 2022 In the last twenty years, South Korea has radically changed its fashion industry from a soft, domestic affair to one that influences closets internationally. Streetwear and traditional dress once considered modest have been transformed into the recognizable, eye-catching identity. In a similar
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WRITER : ARPITA SINGH EDITOR : SHIVRAJ PATEL Picture Credit: Gulf News beauty feature on K-drama glam. Korean Makeup: Where Culture Converges with Drama and Beauty, In recent years, Korean beauty has taken the global market by storm, evolving from a regional trend to an influential movement that reshapes beauty standards worldwide. With its
The K-Drama Glow: How Korean Makeup Shapes Global Beauty Trends Read More »
