WRITER – SRUSHTI MAHATME
Editor- ARPITA JENA
K-beauty, short for Korean beauty, refers to skincare routines and products originating from south Korea. It focuses on to achieve a radiant, “glass skin” with highlighting the importance of hydration, health, and brightening effects.
LET’S SEE SOME NEW TRENDING SKINCARE AND MAKEUP PRODUCTS :-
PDRN [Polydeoxyribonucleotide] :-
– It uses salmon DNA for regenerative properties.
-100,000ppm of PDRN
– Intensive care revitalizes skin, infusing it with life and energy.
– Everyone can use from their 20s- 50s.
Skin Care Routines :-
As is well known, Korean beauty routines begin and end with skincare, including variety of toners, masks, serums, and natural products- let’s take a look at some of these.
· MASKS:-
– OVERNIGHT MASK: These combines benefits of sheet and overnight mask. It contains Biodance Bio- Collagen, for smooth and hydrated skin.
– JOSEON GROUND RICE AND HONEY GLOW MASK: it contains kaolin, honey, and uncycled makgeolli lees [ suitable for oily or combination skin]. For its gentle exfoliating ability and brighten the skin complexion.
– The k- beauty also known for some LED mask and micro current tools to radio frequency devices, this device utilizes electroporation to push skincare products deeper into skin without needles.
– Increasing ingredient absorption by 785% according to clinics.
– For Example: Cellreturn LED Mask
– Cellreturn LED Mask: It features with 1,026 LED lights and delivers result through patented light wave technology.
– Red light – Brightening skin and improving density
-Blue light – Targeting acne bacteria
– Pink light – Reducing inflammation
– Furthermore, current RF [Radio Frequency] device: It is use to tighten skin and spur collagen production.
[who wants professional- grade results integrated into their skin routine]
– NATURAL AND ECOFRIENDLY PRODUCTS
This k-beauty brands are especially known for their sustainable products. where do they use their packaging made from upcycled and recycled materials, showing their care for environment. This is used them who care about nature and don’t want to hurt environment.
Unwrapping Brands Magic: The Formula for Creating Buzz Around Their Products
– INNISFREE: It promotes Eco-Recycling programs [return empty container at store] as well as some Eco-Handkerchief campaign.
Moreover, they grow their ingredients on JEJU island and ensures sustainable harvesting methods.
https://www.lakinza.ca/cdn/shop/articles/top-5-dear-klairs-skincare-products-638930.jpg?v=1727833024&width=1100 extract.com
-KLAIRS: This brand is highly loved by k- beauty community. It is cruelty free [no- animal testing] and budget friendly.
– It prioritizes product simplicity, using only the most essential ingredients, which are directly applied to skin, and excludes colorants, alcohol, parabens, fragrances.
– Dr. CEURACLE: It contains vegan kombucha tea gel cream [certified by Korean vegan agency].
– Free from elementary chlorine and plastic
– AROMATICA: Another brand, loved by k-beauty community. It has forest stewardship council (FSC) certified.
– They packaging made from sustainable glass [90% recycled glass].
LET’S SEE SOME HOT TRENDING SKINCARE AND MAKEUP PRODUCTS:
This trend emphasizing simplicity and minimalism. Once k-beauty known for its extensive 12 steps skincare routine. In this trend they follow fewer makeup products into daily life and focuses more on skincare.
– The people who want natural look, don’t want to spend time on heavy makeup products.
– This trend is particularly popular among sensitive [fewer products= no irritation]and business professional people.
– Their routine follows from cleansing, moisturizing, sun protection, light weighted foundation [tinted moisturizer], concealer, blush, mascara, to lip balm.
– The brands like D’you and Glossier offering serum, lip bam etc.
Personal color analysis :-
This trend is a globally hot topic that influences people on how to wear clothes, makeup, and accessories, with the goal of enhancing client’s features and making them appear more vibrant and radiant.
– This is rooted into four season color theory. Where colours categorize int warm and cool tones.
– Summer and Winter = Cool Tones
– Spring and Autumn = Warm Tones
– This color palette based on skin tone, eye color, and hair color. Draping various colored fabrics around client’s face to observe each shade which is suitable with their skin tone.
IDOL INFLIUENCE MAKE UP STYLE :-
-This is fun challenge where fans get inspired by idols make style from M.V or Stage Performance.
-Where they focus on eye makeup, glass skin, lip make up. Sometimes they focus on appearance, clothing or hairstyle.
-Idols like BTS, BLACKPINK, IU, EXO etc.
BIO FERMENTATION PRODUCTS :-
Korea is well known for Fermented Rice Skincare, and use of Ginseng into day-to- day life. The process breaks down fermented molecules into small size, making easy for skin to absorb.
– This helps increase in microcirculation, protect from skin barrier, moisturize, anti-inflammatory and anti-aging benefits.
– Lactic acid = exfoliate skin and gives even tone skin.
– Black, green and kombucha teas = helps protect skin from radical damage.
– Fermented rice = glowing, hydrated, soothing skin.
– This used by who wants brightening skin and gentle with effective products.
– Some brands like SU, Neogen, and Missha get popular because they use fermented ingredients.
THE NEXT BIG THING IN KOREA: AI BEUTY PRODUCTS THAT ARE THE “ROOT” OF ALL GORGEOUSNESS
This is advanced technology that utilizes AI (Artificial Intelligence) and AR (Augmented Reality) to provide consumers with virtual makeup try on experiences.
-These mirrors allow users to experiment different products and styles without applying them.
– It also offers skin analysis, personalized recommendations and interactive controls.
The K- beauty consistently stay ahead of the curved in beauty industry. Their products are easy to find products, trendy and fun, time and money saver, environmentally friendly. If you’re passionate about skin care and dedicated maintaining healthy skin, you’re always welcome to explore k- beauty skincare.
Source: Pinterest
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