Decoding Korea’s Marketing Success in the World Market

Writer: Piyush Chauhan Editor: Arpita Jena How South Korea Sells Culture, Not Just Products If we walk into any mall today, we are likely to spot a South Korean product. It may be a K-pop makeup brand, a smartphone, instant noodles, or even K-pop merchandise. By observing this closely, one thing becomes clear. South Korea […]

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From Seoul to the World: The Transformational Journey of BTS

Writer: Isha Chaudhary Editor: Arpita Jena BTS: The Journey from Underestimated Trainees to Global Icons When BTS debuted on June 13, 2013, no one imagined that seven boys from a small company would one day redefine global pop culture. They did not come from privilege, a powerful entertainment giant, or a country dominating the global

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Asia-Pacific Economic Cooperation (APEC) and its impact on the public

Writer: Arpita Singh Editor: Arpita Jena APEC: Why It Matters to Students in India and the Asia-Pacific When we talk about major economic forums, our focus often turns to their top leaders, trade agreements, or big figures. But today, we’ll look at a platform APEC that isn’t just a club for leaders, but rather a

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From India to Korea: A Complete Guide of Opportunities

Writer: Areeba Shafeeq Editor: Arpita Jena Why South Korea Attracts Indian Students South Korea has rapidly become one of the most appealing destinations for international students, especially those from India. The country offers a high-quality education system, vibrant student life, and numerous part-time job opportunities. As a result, Indian students increasingly see Korea as a

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From Neighborhood Tales to Global Narratives: Storytelling’s New Journey

Writer: Areeba Shafeeq Editor: Arpita Jena Introduction: A New Era of Global Storytelling Storytelling has always been central to human identity. For ages, people shared stories around fires, in texts, and on stages. Today, we are experiencing a new chapter the era of global storytelling, where technology, platforms, and cultures shape how stories travel and

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Your Gateway to Indo-Korean Work, Study, and Cultural Opportunities

Writer: Areeba Shafeeq Editor: Arpita Jena Studying and Working in Korea: A Comparison with India’s Education and Career System Exploring higher education and career opportunities in Korea reveals both similarities and contrasts with India. Both countries deeply value education, yet their cultural, social, and economic frameworks shape student and work experiences in unique ways. Picture

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The Global Boom of K-Content: A New Wave of Culture

Writer: Areeba Shafeeq Editor: Arpita Jena The Global Rise of the K-Content Wave In the past few years, the world has witnessed something remarkable: the explosive rise of K-content. From K-pop to K-dramas, and K-beauty to K-food, Korean culture has grown from a local trend into a massive global movement. Today, K-content festivals are not

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Indo-Korea Cultural Bridge for Connecting Youth, Learning and Opportunities

writer : Tanvi Rana Editor: Arpita Jena Introduction In today’s fast-changing world, cities are becoming more than physical spaces. They are turning into reflections of human values and emotions. The Seoul Biennale of Architecture and Urbanism, with its theme “Radically More Human,” reminds us that even as we move towards modernity, our cities must keep

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Seoul’s New Architectural Transformation Era

Writer : Tanvi Rana Editor: Arpita Jena Radically More Human: Rethinking Architecture and Urban Life in Seoul In today’s world, cities often chase height, speed, and technology. Yet the Seoul Biennale of Architecture and Urbanism offers a different vision of progress. Its 2025 theme, “Radically More Human,” shifts the focus from skyscrapers to people. It

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